Monitoring Search traffic with Data Studio | SEO Zone

This article explains how you can build a dashboard for monitoring your Search traffic using Data Studio. Even though Search Console provides out-of-the-box charts and filtering options, Data Studio allows you to personalize your charts and compare them alongside other information, including Google Ads, Analytics, YouTube, BigQuery, and other sources. If you haven’t seen the previous article on this sequence, make sure to check it out here Connecting the Search Console Data Studio to Data Studio.

Before we begin to look into dashboarding, there’s positive new information to Data Studio users: As of today, this Search Console connector contains information related to Discover in addition to Google News traffic, similar to the data that was recently included in the API.

In this article, we’re sharing a Google Search Console dashboard that you can use with your own data. It allows you to easily switch between various Search Console properties, data types devices, and more. You can connect your personal information to the template in order to track your website’s Google Search traffic.

Read on to find out details about this dashboard.

Why and how to make use of the dashboard

When building your dashboard, Monitoring Search traffic is important to first define its goal The majority of dashboards could be classified into three different categories:

  • Monitor performance. Find out quickly if there is a change in the information like keeping track of URL clicks as well as click-through rates (CTR) for the most important pages on your website.
  • Data exploration. Discover insights through data, like analyzing the patterns of performance in search across different countries and devices or web sections.
  • Transforming all over the globe. The publication of interesting patterns and trends such as publishing aggregate data separated by industries.

Monitoring Search traffic with Data Studio | SEO Zone

This week we’ll look at an instrument for monitoring performance that will allow you to discover issues when they occur. The typical dashboard is based on simple visuals such as bar or line charts and tables which are easy to understand. In the event that the issue is identified then an SEO or analyst is able to move to more thorough data analysis (this will be discussed in the next blog post).

Search traffic monitoring dashboard 

As we mentioned earlier, this article will provide a framework to track Google Search performance. In this article, we will discuss how you can transfer the Search information to Data Studio, what functionality and information the dashboard provide, and the reasons we made certain design choices.

Create an Connect a Search Console connector 

Log into Data Studio, create a Search Console data source, and select to use the URL Impression table. It contains information for images, web videos, news discoveries on Google News, and news sources on an URL basis. The property parameter that you select is the standard for your report, however, you’ll be able to access the other ones through a filter, further details on it in the next post. For more information about the data, check out the help pages for the Performance report.

Control the data with filters and dates

The report’s header contains a number of options to filter the data within the charts:

  1. Utilize your data controller in order to switch among the Search Console properties you have access to.
  2. Select the time period you’d like to display on the reports. By default, you’ll be able to see all of the 28 most recent days in comparison to the preceding 28 days.
  3. Filter your data to get a deeper look to your data
    • Page. You can use this to exclude or include some or all pages from your site. Tips: You can use regular expressions in the same method used to use Search Console.
    • Type. Choose this option to pick from the various data types (including Discover and Google News). You are only able to select one at one moment.
    • Country. This can be used to add or remove any one of the countries.
    • Device. Select one or more categories for your device.

Monitor clicks and CTR throughout the time 

Line charts are the most effective visualization to display how metrics evolve in time. In this instance, we’ve decided to examine both CTR for Sites and Clicks. In the image of the line chart weekend and weekday days are very different in their patterns (one of the reasons why it’s essential to utilize a multiple of 7 in your line charts ‘ date range) -Be sure to Keep an eye out for days that don’t follow that pattern

Monitoring Search traffic with Data Studio | SEO Zone

Monitoring search traffic is important to note that this image was created and designed for a site that’s business-focused, which is why the site’s traffic is high during the week and lower on weekends. This image could look completely different for your website.

We’ve excluded Google Analytics data in this report, however, it could be interesting to include a graph that shows how many conversions the site received through the organic Google Search. Find out the steps to link Google Analytics to Data Studio to help close the loop.

You can drill down to specific URLs (or web pages)

If you are looking for patterns and trends charts can be beneficial to you. However, when you’re looking to dig deeper, it’s much better to look at specific web addresses (or the groups) by using tables. Examples:

  • Utilize the page filter feature to restrict your website to specific areas of your site.
  • Utilize the country filter to see how various pages perform in the countries you are concerned about.
  • Use the filter type to examine the performance of URLs for every data type.

Monitoring Search traffic with Data Studio | SEO Zone

Tips and tricks for the bonus 

Tip #1: Make your dashboard mobile-friendly

The majority of dashboards do not need to be mobile-friendly since many people access them from their laptops. However, a dashboard for monitoring is often used when working from home, so it’s important for it to be mobile-friendly.

To create an optimal mobile experience for an overview dashboard, you must set “Display Mode” to “Fit to width” (found in the under-report the page’s layout) This will allow you to adjust the width of your dashboard to match the size of the screen. If you select this option ensure that you check how the report appears on different sizes of screens.

Tip #2: Shorten URL strings 

If your report is based on only one domain, with no subdomains, it might be worth eliminating the domain’s name from your report in order to make the tables less clutter-filled. For example, if you’re building a report for, you’d see only https://seozone.live. To achieve this you can build a calculated field that removes your domain’s name out of the URL by using the following formula.