If you ask a business or marketing owner what they’d love to have most around the globe and they’ll most likely give you more information about their customers. What usually follows that? Increased traffic to their website. 61% of marketers believe their main problem is getting leads and traffic.
There are numerous ways that you can boost the number of visitors to your site In this post I’ll share an astounding 39 methods that, in the majority of cases, are completely free.
Table of Contents
- How can you drive traffic to your site with your content?
- How can you increase your website’s traffic using SEO
- How do you drive web traffic using social media
- Additional ways to increase web traffic
- Tools to drive the traffic to websites
How can you drive traffic to your site by providing information
The truth is that you won’t increase website traffic without content. If you’re planning on not reading this section, do it! I’ll tell you in 10 seconds when you’re able to skip and come back because you’ve realized that you aren’t able to do all of the other options without high-quality, relevant content.
Create a blog for your business
In the first place, your company needs an online blog, where you can regularly post useful, long-form content on your website. It is a non-negotiable requirement.
- Businesses that blog receive 97 percent more hyperlinks to their sites.
- Businesses that blog receive 55 percent more site visitors than those that do not.
- Blogs can be more than 13x greater likely produce positive ROI.
As much value as you provide on your website the more compelling reasons visitors are likely to come back to it. Without having a blog, it’s likely to be challenging to execute the majority of the other strategies described in this post (or any other article on this subject, in fact).
A focus on topics that will last forever
Although news and popular topics may give you an increase in traffic in the short term it’s not worth the effort or effort. Create the content on topics that will be interesting to your readers. These evergreen articles will attract more links and traffic in time, particularly when you regularly refresh them (more on this later).
Write irresistible headlines
Headlines are among the most vital elements that you can incorporate into your posts. Studies have demonstrated that effective headlines for blogs can bring in 500 percent more visitors. Without a captivating headline, even the most extensive blog post won’t be read. Master the art of writing headlines to make sure that your readers are drawn to your blog post to rank on the SERP.
The (lots) more about where that was derived from inside the following eighty headline examples.
Invite others to blogs on your site.
Guest authors can not only broaden your perspectives and topics They’ll also be able to share your article to their networks and post a post the article on their website that could lead new readers to your blog. Make sure you only publish quality content, with originality, and not any links that are spammy (lest you receive the Google fine and reduce visitors). A set of standard guidelines for guest posting can assist to ensure that your content is on the right the Wordstream brand.
Create amazing images
Utilize design tools such as Canva to illustrate ideas visualizing data, or make charts for your branding. If other websites use the images you’ve created, they’ll hyperlink to your website. Additionally, Google is showing more images in their regular search results, which gives you more chances to rank your site and boost the popularity (and consequently the click-through rate) of your page.
Text-based content is fine and good, however video will draw more people to your site and keep them entertained. Here are some strategies you can use video to gain more visitors to your site:
- Integrate videos into your blog posts, so they will show up in results in search engines.
- Make sure you do YouTube SEO to increase your rank on YouTube Then, add hyperlinks to your site in the description of your video.
- Incorporate a call-action button directly into your video, which will direct people to your website.
Set up an area of resource
Blog posts and videos aren’t all the types of content that you should be creating content to educate your audience and gain trust. Don’t overlook informational graphics, guides that are downloadable templates, webinars, and much more. When you’ve developed the leads magnets and then use them elsewhere on the internet make sure to put them on an information page. A collection of multimedia material will surely draw users who will visit your site repeatedly.
How to drive more visitors to your site using SEO
But there’s a flaw with every strategy mentioned above. They won’t drive customers to your website when no one is able to find them. In addition, with the top page of Google being the primary source of 71 percent of clicks on search results it is imperative to have as an SEO-friendly strategy.
SEO is the process of optimizing a website to be indexed by the search engine (hence the term “search engine optimization”) so that it will be more visible in outcomes for relevant questions. SEO is an entirely different animal however, here are the SEO fundamentals.
Keywords to target…
Keywords are the phrases and words that people use to search for and, as you could imagine, certain keywords are much more frequently searched than others. When using the tools for keyword research it is possible to see for instance, that the phrase “how to improve engagement on your website” receives around 10 % of the searches per month. However, increasing the traffic to websites receives 300 searches.
This is a great blog subject for those looking to increase visitors.
Use WordStream’s Free Keyword Tool to identify traffic-generating keywords to promote your site.
The higher the amount of searches more traffic-generating potential you think? It’s not that simple. Some of the most popular keywords are also extremely broad and difficult to be ranked (for instance “website” has an average quantity of 143,000).
Lang-tail keyword On the contrary, are much easier to rank for and bring the most relevant traffic to your site.
Use your keywords strategically
This is the basis of SEO that is on-page–where you can optimize your content to ensure that search engines understand the content and rank it higher in relevant queries. Make sure you include your desired keyword in the following areas:
- Title tag (meta title)
- H1 heading
- At the very least, two H2 headings
- Naturally, in the human body
- First 100 Words
- Names for image files and alt text
- Meta description
Enhance the SERP appearance
The mere inclusion of keywords within the Meta description and meta title won’t be enough. It’s important to optimize these essential details to boost their impact on the SERP and to encourage more organic clicks.
- Meta Description: Keep the length between 155 and 165 words to indicate what the reader can expect from the article, and then make it feasible.
- Meta titleMake these 60 or fewer characters, and put the keyword near the beginning. Also, provide some kind of benefit or value.
When publishing and creating content, make sure you include at least 3 hyperlinks to other pages on your website on the page. This can help in driving traffic to these pages however, it also (a) keeps users staying on your website for longer, (b) gets them to browse additional pages of your website, and (c) helps them gain more value from your website, which will improve your rankings and bring more visitors to your website.
Are you missing SEO opportunities? Find out immediately using the no-cost LOCALiQ webmaster grader.
Increase the speed of your pages
Have you ever waited for thirty seconds for a website to load? No, I’m not. If your website takes a long time to load your site, the bounce rate will be extremely high. The speed of your site has been an important factor in ranking and is even more important in the current new page experiences update. Check that your websites are as efficient as you can in terms of image file size as well as page structure as well as the performance for third-party plug-ins. The quicker your website loads the faster it will load.
Google’s PageSpeed Insights Tool will provide you with a score of the performance of your website and offer suggestions to optimizing your core web Vitals and much more. Utilize it!
Make sure your website is mobile
Nowadays, more traffic is generated on mobile devices than desktops and if you’re making your users pinch and scroll around your site in essence, you’re instructing them to move on. Even if you’ve got an basic site it is still necessary to ensure that it’s easily accessible and readable across different devices, including smartphones that are smaller.
To improve your website in every way Check out the Ultimate Website Audit Checklist (with an Epic Google Sheet with 6 tabs).
Implement Schema markup
Utilizing Schema markup (or other microdata formats) isn’t going to increase the traffic to your website on its own, however it can aid crawlers to find and index your site’s pages. Another advantage of using schema markup for SEO is the fact that it may result in more rich site fragments, which could increase the rate of click-throughs.
Take a look at our easy-to-follow tutorial on Schema Markups here.
Keep your content updated regularly.
Even the most perennial content loses its quality as time passes and freshness of the content is a key ranking factor. Even if your article is still ranked in the first page of Google and you’re amazed at what a content refresh can accomplish. A new date for publication on the SERP could substantially boost CTR and move you up a few spots and lead to an increase in traffic.
You can’t change the words in your post and then change the date of publication on your blog post. Google is smarter than this. Here are some tips that I have outlined in my article regarding how to increase visitors from content that is evergreen:
- Update and/or add updated statistics and information.
- Replace old images and/or design new ones to show concepts.
- Update links to other current sources.
- Repair broken images and links.
- Include new keywords from the report on queries in Search Console (more about this later).).
- Modify your meta title and meta description.
How to Get backlinks to a website
The most significant Google rankings aspect is the amount and quality of the links that are directed to your site. More links that you can get from reliable websites that have a an excellent Domain Authority, the more you improve the value of your Domain Authority. The more DA you have will be, the better rank you’ll have and the more traffic you get, not to mention the visitors you receive to your website from the link in itself.
There are various strategies for building links that are effective however here are a of them: a few of them:
- Contact credible websites and ask them about the possibility of writing a guest blog in which you provide a link to your website within the body of your article or in your bio as an author.
- Utilize the SEO tools to identify weak links in other sites and then offer them as a substitute.
- Create distinctive, high-quality content that begs to be connected to.
How can you increase the visitors to your site using social media
The use of social media for marketing has many benefits, one of which is referral traffic to your site. Here are some strategies to turn these giant websites into genuine traffic sources for your website.
Make sure to share your content on social media.
It’s not enough to create excellent content and then hope that people will find it. Make sure to promote your content through the most well-known social media platforms to reach your target audience. Twitter is perfect for quick, concise (and attractive) links, while Google Business posts can help your website rank within local searches. If you’re an B2C product manufacturer and you’re looking for a way to get popularity with social networks that are heavily image-based such as Pinterest as well as Instagram.
It’s not just about driving visitors to your site and increasing the number of eyes you attract to your site the more likely you’ll be able to get the backlinks we talked about earlier.
When sharing your content via LinkedIn, Twitter, Instagram, or other sites that support hashtags use relevant hashtags in order to increase the visibility of your posts. Be sure to keep the hashtags specific to the subject of your post but make sure that you will be noticed by the people who are who are most likely to read, or share your posts. The tutorial on Instagram hashtags contains everything you need to do this.
In Rand Fishkin’s superb Rand Fishkin’s excellent Will amplify this? and Why? article He makes the great point of writing content that could be used by amplifiers and not just customers who might be interested. The amplifiers he mentions include:
- Industries-related publications like trade magazines news sites, news websites, big-brand blogs along with social media influencers.
- Influence from outside sources like journalists from mainstream media as well as social influencers that aren’t part of your area of expertise.
- Customer advocates: the people with strong followings in their industry who suggest you.
- Potential evangelists Customers with large networks and followings, or readers of well-read magazines
Write native LinkedIn articles
The world’s most popular professionally-oriented social media network is a powerful publishing platform on its own and that means you must be posting content on LinkedIn regularly. By doing this, you will increase the number of people visiting your website and bring more customers on the LinkedIn Company Page and boost your standing in the field you work in. You don’t need to create a new idea–write your reflection on an issue of the moment or reuse the content you’ve already created.
Interview thought-leaders from the industry
Are you thinking that interviews are just reserved for professional athletes? You’ll be amazed at how many people are willing to speak to you if you simply inquire. Send out emails inviting an interview with thought-leaders within your industry, and then publish those interviews on your blog. Not only will reputation of the interviewees boost your credibility and drive more the number of visitors to your site and blog, but the person you interview is likely to publish the article to increase its reach.
Add buttons for sharing on social media
This is a simple website traffic boost. Social share buttons let users share the content they’re reading on their social networks with just one or two clicks.
Another alternative is to use the click-to-Tweet function which lets you create an already-written Tweet that users can share with a single click. Make sure that either of these plugins is available on your website and try it.
Find out about the competitive landscape
If you’ve never used a tool such as BuzzSumo to see the activities of your competitors to, you’re in disadvantage. These services combine the social engagement of particular websites and give you a quick look at what topics are getting the attention of readers , and most importantly, getting noticed through social media. Learn what your readers are interested in (and discussing) and replicate the same type of content to drive traffic to your site.
Post the appropriate time
If you’re trying to get deep into this You can also take a an examination of Facebook’s analytics on social to discover the hours of the days and weeks that garner the highest engagement from your readers and send out your blog post’s URLs after that. Begin with the general average of most popular times, and then dig deeper through the data to fine-tune the details from there.
- What is the best time to post On TikTok?
- What’s the Best Time to post to Instagram?
There are many ways to increase the number of visitors to your website
People are eager to learn and webinars can be a fantastic method to share your knowledge to your eagerly-awaited audience. Together with a well-planned social marketing strategy webinars are an excellent method to boost the amount of traffic that your site receives. Send an email out at least a week in advance of time, and also as an “last opportunity to sign up” reminder on the day prior to the event. It is important to archive the webinar for later viewing and to promote your webinar extensively on social media. If you’re wondering how to conduct your webinar, check out here for some helpful tips.
Optimize your listings
Business directories can be a great source of the traffic to websites However, just adding your site to your directory listing isn’t enough. It is essential to make sure your listings are optimized so they be prominent on their respective platforms and be seen by people who are local to you.
You can locate the most effective free business listing websites here however the most important thing is you have a Google Business Profile, since the optimized listing will allow your business get a higher rank for your business on Google Maps and Google Search. Facebook is also crucial because it’s the second-largest directory. Also, don’t overlook popular sites such as Yelp, Angie’s List, and many more. To optimize your listings:
- Fill in every page available.
- Include the business’s category.
- Maintain your information as uniform as you can across listings.
- Review your experience and then respond to them.
- Upload photos.
- Update your information frequently
A Optimized Google Business Profile can place your website at the search results’ top spot.
Create an online community
People are eager to express their opinions and voice their opinions on topics they’re passionate about, which is why creating an online community is an excellent opportunity to engage users and boost the amount of traffic. Create a robust system for commenting using third-party services like Facebook Comments or Disqus or set up a forum for visitors to ask questions. Make sure you manage your group to make sure certain standards of behavior are adhered to, but not necessarily.
Participate in forums
On the other hand, take advantage of forums and join groups on social networks like LinkedIn, Facebook, and Reddit in which you can share your expertise. Make sure to include links only if permitted and appropriate. And If it is allowed, do not just post just links or embed them in every blog post. Also, make sure the link points to specific blog posts on an appropriate topic. The goal here is not to direct visitors to your website. It’s to increase value and increase brand recognition. Anyone who is interested in your site will look up your site on their own or visit your profile to discover your site.
Participate in conference
Whatever your industry There’s a good chance that there are at least two or three major conferences and conventions relevant to your company. Participating in these events is beneficial, but taking part in them is more effective. A decently-prized speaking engagement is a great method to make yourself an authority within your field and earn an enormous amount of exposure for your website.
Upload your material to aggregate websites
If you’ve got an online blog, Drive Traffic to Your Website probably includes an RSS feed that lets aggregator sites present the most current content on the area of interest. Users use these feeds to follow their preferred news websites, blogs, as well as other sites and usually, opt to receive emails from these URLs. Most aggregators can find your feed by themselves however there are a few paid aggregators you should consider using. Hubspot provides listed a list of content aggregators available to aid you in your search.
Create an email newsletter
The idea of a newsletter doesn’t have to be complex. WordStream has a simple newsletter. WordStream we offer a weekly newsletter called Performance Tip where we feature blogs that we’ve written during the previous week. It’s ideal for those who utilize their inboxes to keep a list of reading material It’s also great for topics that your readers might not be aware to look up. For instance, this article on emotional copywriting is getting around 1,000 organic visits each month. However, it is a huge success with our email list, which has generated nearly 4,000 emails within a couple of days.
Make sure you don’t send your readers excessive emails, or too many hyperlinks inside one message. Take note of the following email marketing guidelines and conduct your tests to determine what type of the best content and frequency for your readers.
Are you too busy to read this article? You can download the PDF right here!
Get in touch with emails from newsletters
There are newsletters that cover every subject that you can think of many of them will accept proposals and contributions. Conduct some research to identify the ones that are in your area which are seeking great content, and submit the content. If you’re selected for a feature and get featured, you’ll not just see an increase in traffic, however, you may also discover more regular visitors who visit your website regularly (or subscribe to your newsletter! ).
Create a free tool
What’s better than free and valuable content? Useful and free tools. Ideas generators, assessments and quizzes, calculators, and much more. Optimize your landing page by using lengthy content, and your website will be ranked organically. Design Drive Traffic to Your Website to be something that customers can refer to for a long time and you’ll see a steady stream of traffic come in.
This one’s not for free, but if are smart about Drive Traffic to Your Website the investment will easily be able to pay for itself.
SEO is all good and great (very excellent, extremely good) however, Drive Traffic to Your Website for free takes some time to consistently publish to build up visitors, create links, and gain Google’s respect. While you’re waiting, you might think about the possibility of a paid advertisement campaign. Display, search as well as social advertisements are great ways to attract precisely targeted visitors to your website at a massive size. Every paid media channel has its advantages and disadvantages So think about your goals before reaching to swipe your card.
Learn about Facebook advertising for website traffic suggestions here.
The best place to begin is Google ads. Check out our instructional guide on how to use Google Ads. If you’re hoping that increasing visitors to your website will result in increased sales, it’s important to concentrate on the most business intent terms in your paid-search strategies. There’s no doubt that the competition for these terms is often fierce (and costly) but the benefits could be worth the effort. Indeed, PPC is said to pay back $2 for every dollar spent however Google claims that it’s much more than the amount of $8.
Tools that can help you bring traffic to your site
Apart from the SEO all-in-one tools on this list, the rest are…you probably guessed it…free!
Keep track of SEO-related metrics within Google Analytics
Google Analytics is an invaluable source of data about nearly every aspect of your website that you can think of, from your most visited pages to the demographics of your visitors. Be aware of the Google Analytics metrics and utilize the data to guide your strategies for content and promotion. Discover which topics are most popular with your site’s visitors, as well as the characteristics of your site’s visitors’ demographics as well as the channels they’re originating from, and much more. You can then make use of the effective strategies.
Check out your Google queries in the Search Console.
Google Search Console is super helpful in identifying the keywords that lead people to locate your website on search results and then click here to Drive Traffic to Your Website for free. This will help you make sure that your website’s pages rank for the keywords you’re targeting Find new keywords to be added to your current page and also new keywords that you can target. You can also see organic click-through rates in GSC and resolve indexing issues.
Learn how to utilize GSC to increase your SEO here.
Study the SERP using SEO tools
All-in-one SEO software like Semrush or Ahrefs permits you to conduct keyword research, conduct backlink analysis, study the SERP, find the gaps in content or ranking possibilities, check your website, and much more. They can also be used to look at pages on rival sites.
Review your site using website graders
They also review your site for ways to boost your rankings and traffic, and they’re much more user-friendly than all-in-1 SEO tools. The reports are simple to read and provide insights and recommendations regarding how to increase your score. The reports also consider different aspects of your site such as accessibility and content readability. Take a look at our guide to the top website graders that (of course) contains ours.
Use the Website Grader free of charge to discover opportunities to boost your website’s traffic.
How can you drive traffic to your site How to drive traffic to your website: recap
This is it! Here are 38 easy methods to increase visitors to your site:
- Create a blog for your business
- The focus is on evergreen topics
- Write irresistible headlines
- Invite others to blogs on your website.
- Create amazing images
- Incorporated video
- Set up an information center
- Keywords to be targeted…
- …long-tail keywords
- Put your keywords in a strategic place
- Improve the appearance of your SERP
- Link internal
- Increase the speed of your pages
- Make sure your website is mobile
- Implement Schema markup
- Get backlinks
- Make sure to regularly refresh old content
- Make sure to share your content on social media.
- Include hashtags
- Target amplifiers
- Write native LinkedIn articles
- Interview thought-leaders from the industry
- Add buttons to share your social media posts
- Find out about the competitors
- Post at the correct time
- Host webinars
- Optimize your listings
- Create an online community
- Participate in forums
- Participate in the conferences
- Upload your material to aggregate websites
- Create an email newsletter
- Send out emails from newsletters
- Create a free tool
- Measure SEO metrics using Google Analytics
- Find queries using Google Search Console
- Study the SERP using SEO tools
- Review your website using website graders